Free assessment: See where high-stakes misalignment is quietly costing you revenue. Takes under 5 minutes.

When your top accounts demand more

Grow your most important customers instead of losing them.

When your top customers demand more, does your company execute with clarity, or crack under pressure? Find out in five minutes, and get the plan to fix it.

  • External Alignment: aligned with your customer's world and their story
  • Internal Alignment: teams working as one well-oiled machine
  • Execution Discipline: turning strategy into results, under pressure

Get your alignment score

Answer 16 questions and see where high-stakes misalignment is costing you.

Your personalised results will be emailed to you along with relevant tips. You can opt out at any time

The cost of misalignment

The problem isn't your strategy. It's the gap between strategy and execution.

Your senior leaders don't always share the same interpretation of what success looks like. Priorities collide across functions. High-stakes handoffs blur in ownership and timing. And your most important customers experience you as separate teams, not one coordinated enterprise.

When that misalignment compounds, revenue from your top accounts gets left on the table, quietly.

How it works

Three steps to a clear picture of your alignment

  1. 1

    Answer 16 questions

    Rate your organization across external alignment, internal alignment, and execution discipline. It takes under 5 minutes.

  2. 2

    Get your score instantly

    See your result across LOW, MEDIUM, and HIGH tiers, with a breakdown of exactly where the cracks are.

  3. 3

    Act on the priority

    Walk away with the one tension that, if solved, would matter most right now, and a clear path forward.

What you'll get

Clarity you can act on before you leave the page

  • Your alignment score

    A LOW, MEDIUM, or HIGH result across all three dimensions of high-stakes alignment.

  • Where the cracks are

    See which of external, internal, or execution alignment is quietly constraining your top customers.

  • Your priority tension

    The single tension that, if solved, would matter most to your growth right now.

  • Cross-functional clarity

    Understand where priorities collide across functions and how to resolve them faster.

  • Revenue at stake

    A clearer view of the growth constrained on your high-stakes accounts by internal misalignment.

  • Execution under pressure

    Learn whether your teams get more precise, or more chaotic, when pressure increases.

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About the DESIGNER

Adrian Davis

Adrian Davis advises chief executives, sales leaders, and customer-facing organizations on strategic accounts, cross-functional alignment, and growth. His work helps senior teams align around the customer and execute as one coordinated enterprise on the accounts that matter most.

He holds the Certified Speaking Professional (CSP) designation and is certified in Business Process Management (P.BPM) and Competitive Intelligence (CIP). He is President of Whetstone Inc., Principal Partner of The Summit Group, a faculty member at the Strategic Account Management Association Academy, and the author of multiple books on strategic selling.

He and his team have guided thousands leaders and customer-facing teams worldwide, distilling that work into this fast, focused diagnostic so you can see where alignment is driving growth, and where it's quietly holding you back.

What leaders say

Trusted by teams who play for high stakes

It named the exact tension we kept dancing around. Within a quarter our handoffs on top accounts were night and day.
KFKristin Fitz-CoyPfizerDirector, Key Account Management  Learning & Development
We thought our problem was strategy. It was alignment. This made that painfully, and usefully, clear.
DWDavid WiikSiemensBusiness Unit Head, Service Execution
Our leaders finally shared one interpretation of success. That alone changed how we execute under pressure.
PCPrince CarpenterJohnson & JohnsonSenior Director Franchise Strategy & Key Accounts Management
Trusted by teams at
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Your next 5 minutes

See where misalignment is failing you, before you lose your best customers.

Sixteen questions. Three dimensions. One priority to act on. Get your High-Stakes Alignment score now.

Free. Under 5 minutes. Instant results.